The first Creative Data campaign in which the target group is directly involved in the development of the same. How does it work? We ask dentists to enter their data on a specially built microsite. We use this data to create exciting infographics that reflect the needs of our target group.
With the help of the data obtained, we design banners, social media posts, newsletters and all advertising materials for IDS, the world's leading trade fair for the dental industry. And here, too, we continue the campaign with data collection. Dentists enter their data on interactive trade show displays and touchscreens.
